01
Share the challenge
Help it reach capable people carrying ideas who may not yet see entrepreneurship as available to them. Share it with your audience, community, colleagues or someone you believe should take part.
For partners
Back the founders we haven't met yet.
We are entering a rare moment: more kinds of people can build, and entirely different kinds of companies can exist. Whether this new age of entrepreneurship becomes genuinely inclusive is not inevitable.
The What If Challenge is my attempt to push it in that direction: a completely free, six-week, part-time program designed for people with full lives to take an idea seriously and find out whether it could become a business.
Starts September 9
How you can support
How you can support
02
Enable the work
Companies can help remove practical barriers by offering participants access to useful tools, product credits or resources as they research, test and build.
Interested in supporting it?
If you believe the next age of entrepreneurship should include more kinds of founders and more kinds of companies, I'd love to hear from you.